Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 🔍 What’s Covered in This Episode:The 4½ micro-script rules every marketer needs to knowWhy your brand message is probably too long—and how to fix itThe secret behind slogans that outlive political campaignsHow to craft messaging your audience will want to repeatRookie mistakes entrepreneurs make when sharing their storyWhat makes a micro-script workGet your copy! The Micro-Script Rules - 2nd Edition: How to tell your story (and differentiate your brand) in a sentence ...or less by Bill Schley 📚Past  Book Review Episodes :Positioning, The Battle For Your Mind by Al Ries, Jack Trout, et. al https://www.buzzsprout.com/1139753/episodes/11277323Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Chim and Renée Mauborgne https://www.buzzsprout.com/1139753/episodes/10592058  Building A Story Brand By Donald Miller https://www.buzzsprout.com/1139753/episodes/9450173 Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.comSupport the showThank you for listening in! 😀