How do we break through the noise in the market place? This week's entrepreneur's  book for the Leaders Are Readers Series is a classic marketing book with a lot of gems on how to remain top of mind to your ideal customer. Here's a link to the book:Positioning: The Battle For Your Mind by Al Ries, Jack Trout, et. al.For a FREE review on the book visit our website at www.reinventingperspectives.com Time to REINVENT! #CounterCultureSuccessLet's connect on Instagram