"People don't buy WHAT you do. They buy WHY you do it." ~ Simon Sinek This week's entrepreneur's  book for the Leaders Are Readers Series couldn't have come at a better time. It doesn't matter which industry you're in, it's getting a little crowded. The biggest differentiator is WHY you do what you do.Here's a link to the book: Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek For a FREE review on How To Find Your Why sign up on our website  at  www.reinventingperspectives.com