Send us Fan MailWhen a national story breaks, reporters have about three hours to find an expert. If they don’t already know your name, it won’t be you.Austin Holmes is president of Publicity For Good, the PR agency his wife Heather founded. His team has landed more than 40,000 media opportunities for clients.Small business PR for founders: earned media, AI search, and the relationships that get you called first.What’s covered:The one-line difference between PR and marketingWhy businesses that hide their prices are starting to vanish from searchWhy a year of steady PR beats a three-month launch pushWhat a reporter needs from you before they’ll say yesConnect with Austin at publicityforgood.com · @AAustinHolmes*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba💛Share with a Founder who would enjoy this conversation. Thank you for listening in!  See you next week.