Lyndal Hamwood is The Dream Collective’s Senior Marketing Manager with over 10 years’ experience in brand development and business strategy across Australia, APAC, UAE and USA. When she’s not creating large scale digital campaigns with some of the world’s favourite brands such as Coca-Cola Amatil, Facebook & Google, she’s working with clients to develop their unique employer brand story and creating commercially-minded marketing strategies that challenge the industry status-quo. In this episode, she shares the 5 main points to note on the bias in technology.  1. Human bias in tech development: Machine learning analyzed 3.5 million books to find that adjectives ascribed to women tend to describe physical appearance, whereas words that refer to behaviour go to men. - Source: World Economic Forum: https://www.weforum.org/agenda/2019/09/men-women-books/ 2. Women developers account for just under 10% of developers in Australia. - Source 2020 Stack Overflow Developer Survey: https://insights.stackoverflow.com/survey/2020#demographics 3. Women are leaving the tech industry at greater rates than men (and no, it’s not to have children) - Source: 2020 Stack Overflow Developer Survey: https://insights.stackoverflow.com/survey/2020#demographics - Source: TechRepublic: https://www.techrepublic.com/article/why-more-than-half-of-women-leave-the-tech-industry/ 4. Representation matters: Entrenched bias from a young age and gender stereotypes in media are driving women & other diverse groups away from pursuing a STEM career - Source: Gender Bias Without Borders https://seejane.org/symposiums-on-gender-in-media/gender-bias-without-borders/ - Source: Developmental Science: https://onlinelibrary.wiley.com/doi/full/10.1111/desc.12788 Lyndal's favourite TED Talks to date is ‘Teach girls bravery, not perfection’ by the founder of Girls Who Code, Reshma Saujani A great 2-min video that demonstrates gender bias in children: A Class That Turned Around Kids' Assumptions of Gender Roles Learn more about The Dream Collective on their website at thedreamcollective.com.au You can learn more about our other members, initiatives and programs on our website at singularityuaustralia.com