What if the key to meaningful change lies in awe rather than fear? Join us for a compelling conversation with socio-environmental impact strategist Laura Francois, who challenges conventional change-making wisdom. With an impressive track record working alongside global giants like the World Bank and Greenpeace, Laura shares her insights on how awe can inspire creativity and foster a profound sense of interconnectedness. Together with Ronny Eriksson from New Nordic Way, we explore the concept of awe as an experience that expands our understanding of the world, sparking wonder and curiosity. This episode invites you to reimagine your role in making a difference, proposing that awe can lead to deeper, self-directed transformations.Discover how embracing moments of awe can reshape our behaviors and relationships with the world. From personal stories about the mystical northern lights to the collective energy of concerts, we discuss how mindfulness and presence can unlock these awe-inspiring experiences. Laura and I reflect on sociologist BJ Fogg's model of behavior change, positioning awe as a positive prompt in contrast to guilt. We delve into fostering genuine grassroots change that impacts communities at their core, concluding with a thought-provoking question: What does effective grassroots change truly look like? Tune in to be inspired and to ponder the possibilities of awe-driven transformation.