In a remarkable journey that spans a family legacy in the food industry, global research on climate solutions, and groundbreaking initiatives in blockchain and agriculture, Samantha Jewel, Founder of Urth.io, emerges as a visionary force in the realm of sustainability. Her life's narrative, entwined with food, innovation, and environmental stewardship, unfolds as a testament to the transformative potential of conscious choices and disruptive thinking.A Legacy of Innovation in FoodSamantha's connection with the food industry dates back to 1965 when her family pioneered the first restaurant chain in Australia. The seismic shift came in 1998 with the mad cow outbreak in the UK, propelling Samantha into a decade-long exploration of global conferences and research on soil as a climate solution. Her passion found expression in three children's books, now translated into seven languages, establishing her as a thought leader in sustainable agriculture.Founding Climatefood and the Genesis of Urth.ioIn 2014, Samantha founded Climatefood with a mission to refocus farmers on soil as a pivotal element. Her journey took an intriguing turn in 2005 when she introduced the carbon credit concept, arousing the Australian Government's interest. The culmination of her experiences led to the founding of Urth.io in 2019, blending blockchain transparency, coding, and the emerging strength of NFTs to record and verify soil carbon and biodiversity data.Urth.io: Revolutionizing Soil Carbon TradingUrth.io stands as a premium soil carbon marketplace, bridging the gap between land stewards and buyers. More than just a platform, it embodies Samantha's commitment to putting nature on the balance sheet, with biodiversity at its core. The marketplace empowers participants, including farmers, land stewards, and carbon credit buyers, to make a tangible difference in mitigating climate change.Innovative Validation and Biodiversity IntegrationUnique validation tools developed by Urth.io ensure that measured carbon with biodiversity is visually available to buyers. This data, independently validated and encrypted, generates funds to sequester carbon into the soil. Urth.io adheres to globally recognized standards like Verra, Gold Standard, ISO Carbon, and ACCU, emphasizing the Australian standard of soil cores at a minimum depth of one meter.Biodiversity emerges as a multiplying factor, elevating the value of measured carbon. Urth.io not only democratizes the carbon market but also guards against greenwashing, fostering climate-resilient agriculture that produces sustainable food, fiber, and fuel.Urth.io's Vision: Beyond Carbon CreditsUrth.io is not merely a marketplace; it encapsulates a broader vision inspired by the desire to live a good life in harmony with the earth. The symbolic "U" and wave in Urth's logo reflect the Cup of Life, embodying a quest for balance and harmony between masculine and feminine energies, echoing the mythic challenge of Arthur Pendragon.Samantha's vision extends beyond carbon credits. Urth.io strives to create a future where what we eat cools the planet, protects wildlife, reverses insect extinction, and provides endless renewable energy without pollution. It envisions a world where trading with Urth.io translates into meaningful contributions toward environmental preservation.In Samantha's words, Urth.io invites you to "disrupt your business thinking, have a little fun, and live on the wild side!" By joining the Urth.io movement, you become part of a transformative journey that seeks balance, harmony, and a sustainable future for our planet.https://www.urth.io/Thanks for reading Future of Werk with Akasha Rose! Subscribe for free to receive new posts and support my work. Get full access to Future of W3rk at futureofwerk.substack.com/subscribe