What Really Matters When You’re Picking a Financial Advisor?   If you don’t know exactly what a financial advisor does all day, you’re not alone. Many of us have the nagging feeling we should engage with one … but aren’t quite sure what they’d do for us. That’s why Women on the Move’s Sam Saperstein sat down with Annemarie von der Goltz, a Wealth Advisor with J.P. Morgan. In this conversation, Annemarie gives us a peek behind the curtain to see how she connects with her clients and why she loves her job.   As it turns out, financial advisors like Annemarie may juggle everything from lending, estate planning, retirement planning, and investment strategies to talking about monthly expenses and cash flow. She’s there for her clients, no matter how big or small their money-related questions may be. Interestingly, a financial advisor’s job used to be narrower in scope. Annemarie points out that the role of the financial advisor has evolved over time, and now she needs to think 10 steps ahead of her clients.   “We have to be thinking about the ripple effect of anything we do,” she explains. “[We need to make] sure that we are using the knowledge we have from servicing other clients to set up each new client.”   Why rapport matters in financial advising The investment world has a reputation for being cold and impersonal, and yet money itself is an incredibly emotional concept for most of us. For this reason, Annemarie urges women seeking financial advisors to focus on rapport and chemistry. The relationship will be an intimate one by its very nature, so you should pick someone who “gets” you! To work effectively with her, Annemarie insists that her clients share their wants, needs, and fears so she can create custom-fit investment strategies for them. Her years of experience have taught her that if a client doesn’t trust her, she’s sunk.   “A financial advisor, from my perspective, is a coach, an educator, and a psychologist,” she says. “If you don't feel comfortable opening up, it's probably not going to be a great relationship. Your advisor is only as good as the information you share with them.”   To close out the conversation, Sam asks if a career in financial advising and planning is welcoming to women. Annemarie says it’s a perfect fit for women with high emotional IQs and entrepreneurial spirits and encourages more women to follow in her footsteps.   DISCLOSURES The statements, views and opinions expressed are those of the presenters and are not necessarily endorsed by, or reflect the views or positions of, JPMorgan Chase Bank, NA or any of its affiliates.  The presentation is for informational purposes and is not a recommendation or solicitation of any particular actions.  JPMorgan Chase Bank, NA and its affiliates are not liable for decisions made or actions taken in reliance on any of the information covered during the event. Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved. This material is intended as a general commentary , and not intended to be a forecast of future events, or guarantee of future results or investment advice. The opinions expressed are those of Annemarie von der Goltz and may differ from those of other J.P. Morgan employees and affiliates.  This material should not be regarded as research or as a J.P. Morgan Research Report. Nothing in this material shall be considered a solicitation to buy or an offer to sell securities, other investments or services to any person in any jurisdiction where such an offer, solicitation, purchase or sale would be unlawful under the laws of such jurisdiction.  Any mention of an individual security, investment or strategy is provided for informational purposes only and should not be construed as a recommendation. Outlooks and past performance are not guarantees of future results. The use of any third-party trademarks or brand names is for informational purposes only and does not imply an endorsement or that such trademark owner has authorized JPMorgan Chase Bank, N.A., to promote its products or services. J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment advisor, member FINRA and SIPC. Annuities are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (JPMCB). JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co.   Products not available in all states.   Investment and insurance products are not F-D-I-C insured, not insured by any government agency, not a deposit or other obligation of, or guaranteed by JPMorgan Chase Bank N-A or any of its affiliates. Subject to investment risks, including possible loss of the principal amount invested.