On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 1:30 | Who is Samantha Yap? 3:47 | Journalism to Public Relations 5:24 | How Samantha started her own agency 8:27 | How has Crypto PR evolved? 10:42 | PR is a relationship business 11:55 | Most common messaging mistakes 14:40 | Helping Founders identify their brand story 16:36 | Navigating Crisis Management 19:53 | Strategies for helping brands stand out 22:15 | BITWIRE AD SEGMENT 23:37 | Importance of thought leadership 25:24 | Best channels for comms 27:35 | Having a strong point-of-view 28:10 | Work-life balance as a Mom 39:52 | Advice for NEW PR professionals 41:31 | Final thoughts from Samantha Yap ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Samantha Yap & YAP Global Links: Website: https://yapglobal.com X: https://x.com/yapglobalteam  X: https://x.com/samanthawyap  LinkedIn: https://www.linkedin.com/company/yapglobal/ LinkedIn: https://www.linkedin.com/in/samanthawyap/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  📢 Disclaimer:  The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.