On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 0:58 | Who is Kelsey Ruiz? 4:25 | Visibility goals for Aztec 6:30 | Comms strategies for Aztec’s testnet launch 9:45 | Takeaways from successful testnet coverage 14:19 | Achievements in Comms for Aztec Labs 17:26 | BITWIRE AD SEGMENT 18:52 | Value of placements outside of Crypto 24:34 | Key differences in Comms vs PR 28:55 | Challenges of navigating Crypto comms 33:43 | Using social media to increase visibility 37:59 | How to use AI to enhance comms strategy 42:40 | Final thoughts from Kelsey Ruiz ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ? Kelsey Ruiz Links: X: https://x.com/kelseyruiz_  LinkedIn: https://www.linkedin.com/in/kelseyleeann408/  Aztec Website: https://www.aztec.network    ? Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ? Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.