On this episode of Proof-of-PR, Kelley Weaver is joined by Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:32 | Who is Evan Drake? 4:07 | Recreating the Marketing stack 6:15 | Soul markdown standard 8:15 | Autonomous Agency of AI Agents 13:15 | Opensoul replaces cost of marketing hires 16:44 | Downtime of Claude AI & problem for businesses 19:20 | AI search optimization 22:14 | BITWIRE AD 26:15 | Placing brands into "high intent" AI conversation 28:05 | AI advertising with LLMs 32:01 | AI conversations on Twitter 33:24 | Will companies begin to pivot their marketing strategies? 41:04 | How should crypto brands think about AI and marketing? 42:54 | How to keep up with Evan Drake 44:50 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Evan Drake Links: X: https://x.com/iamevandrake?s=20 LinkedIn: https://www.linkedin.com/in/iamevandrake/ 🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr X: https://x.com/ProofOfPR X: https://x.com/MelrosePR LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.
