On this episode of Proof-of-PR, Kelley Weaver is joined by Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:37 | Who is Ivie Satijn? 3:16 | What attracted you to Bitcoin & Blockchain? 4:38 | Regular Web3 Marketing Won't Work 6:05 | Crypto twitter for reaching an institutional audience 8:42 | LinkedIn strategies that work 13:26 | Thought leadership for Clients 14:02 | LinkedIn newsletters & other tools 15:37 | Photo posts perform best 18:06 | Scheduling posts on LinkedIn 18:31 | BITWIRE AD 20:32 | Shifting how people think 28:10 | Earned media strategies targeting institutions 31:54 | Institutional Ethereum dinner at ETHDenver 34:41 | Mistakes tokenization companies make 36:42 | Does mainstream momentum for RWAs make marketing easier? 40:28 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Ivie Satijn Links: Website: https://www.sommamarketing.com/ X: https://x.com/IvieSatijn LinkedIn: https://www.linkedin.com/company/sommamarketing/ LinkedIn: https://www.linkedin.com/in/iviesatijn/ 🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr X: https://x.com/ProofOfPR X: https://x.com/MelrosePR LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.
