On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something". To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #WhitcroftPR #ProofofPR #Podcast ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Amanda Whitcroft? 2:46 | Building credible narratives 3:44 | How the creator economy is reshaping communications 4:56 | Deciding company voice 5:50 | Client onboarding process 8:12 | "Get to the Point" Podcast 10:06 | Teach thought leadership to technical founders 13:56 | Why founders should use Substack 15:00 | Are LLMs reading what you publish online? 16:11 | BITWIRE AD 18:04 | Tips for founders before hiring a PR firm 21:26 | Which platforms to use for thought leadership 23:09 | Client transformation story 24:44 | Perfecting the elevator pitch 27:17 | Importance of repetition 28:36 | How to balance sudden life events with work 31:31 | Future of Crypto PR over next 5 years 34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Amanda Whitcroft & Whitcroft PR Links: Website: https://www.whitcroftpr.com/ X: https://x.com/amandawhitcroft LinkedIn: https://www.linkedin.com/company/whitcroftpr/ LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/ Podcast: https://www.linkedin.com/company/gttp-podcast/ 🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr X: https://x.com/ProofOfPR X: https://x.com/MelrosePR LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.
