On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:40 | Who is Kristyna Mazankova? 4:30 | How much has PR shifted the narrative of Bitcoin? 6:29 | Coordinating press for the Bitcoin Conference 10:42 | Challenges of Trump at Bitcoin 2025 conference 17:36 | Why Bitcoin comms strategies can be difficult 22:09 | 1st Bitcoin Major at a University 25:29 | BITWIRE AD 27:08 | PR strategy for BTC Inc 29:02 | Building real relationships with reporters 31:29 | Biggest PR mistake that founders make 35:25 | Why AI will NOT replace human PR professionals 38:30 | How to start a career in Bitcoin PR 41:51 | Don't be scared to share your story 44:51 | What to expect at Bitcoin 2026 34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●   🔗 Kristyna Mazankova Links: X: https://x.com/MaKristyn  LinkedIn: https://www.linkedin.com/in/kristynamazankova/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.