Today’s guest is Michelle Whang, who started in the first cohort of Visa’s APM program, and after becoming a full fledged product manager, quit her job to found Tether, physical play kits that help children connect with their cultural heritage. Michelle shares her advice and experiences as a founder from how to choose the right cofounder, funding a startup without VC money, how to think about growth and progress in the beginning, and ultimately how they decided to shut Tether down. If you’re considering starting a CPG company, you won’t want to miss this one.