On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sales. (06:59) Budget redirection towards e-commerce in leading companies. (11:15) Retail media's influence on consumer behavior. (13:48) Utilizing retail media and basket information for customer targeting. (14:14) The critical role of sales decomposition in retail. (16:56) The future of retail with AI chatbot technology. (17:19) Launching user-friendly text advice platforms for retail decisions. Resources Mentioned: Convert Group Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX