Alison Armstrong began studying human behavior in 1991, focusing on understanding men and how to bring out their best. Her research expanded to include women, uncovering universal human instincts that impact behavior across gender, age, and background. Alison offers practical, partnership-based solutions through seminars, books, and online programs, helping millions achieve more fulfilling lives, relationships, and productive organizations. A sought-after speaker and thought leader, her approach is widely referenced by other experts in the field.