Missy and Scott Tannen founded Boll & Branch, risking their life savings to create a sustainable, luxury bedding brand with full supply chain transparency. In 10 years, the company became the largest consumer of organic cotton, generating over $200M in annual revenue. The brand has gained a loyal following, including the Obamas, who outfitted Air Force One with their products. They’ve expanded into new home categories, opened stores, and partnered with Prabal Gurung for the first organic cotton dress at the Met Gala.