After years of DJ gigs and late-night events, Jilly was on the search for a lower-alcohol version of her favorite spirit. With few, better-for-you, unflavored versions on the market, she founded BODY with the idea that not all vodka needs to be 40% alcohol volume. Jilly has set out to redefine the drinking experience and is creating a unique opportunity for low-proof vodka to step into the spotlight. BODY leads with taste over alcohol. By prioritizing premium, pure ingredients over ABV, Hendrix is helping to shine the spotlight on a shift in drinking culture toward lighter, cleaner and low-ABV options.