Hello my beautiful people! Today’s guest is Mélanie Masarin, the founder & CEO of Ghia, an alcohol-free spirit designed to change the way we think about drinking and socializing. Mélanie was previously the Creative Director and Head of Marketing of Dig Inn, where she led the rebrand of the company overseeing everything from messaging, communication, store design, branding, digital presence, paid advertising, and offline marketing. Most recently, Mélanie was the Head of Retail and Offline Experiences at Glossier where she led the offline and experiential strategy including creative direction of their showrooms, developing pop-ups, and conceptualizing permanent spaces.   We chat about her experiences leading up to becoming a founder and her journey after she decided to make the jump. I hope you love this episode and lean into all of the wisdom that Mélanie brings. You can find Mélanie on Instagram at @melaniemasarin and @drinkghia. If you love this episode, make sure to subscribe so you never miss an episode.  Now, let’s get over to my conversation with Mélanie.