Send us a textIP | Branding | Creator Economy | Umntchd Mindset | Personal Branding | Community | In this episode, we welcome with Oana Leonte, the founder of Unmtchd., a media and education platform dedicated to empowering entrepreneurs with the tools they need to scale their brands. With over 20 years of experience in the entertainment, fashion, and sports industries, Oana has worked with major brands like Disney, Puma, and Warner Bros., mastering the art of brand building, intellectual property (IP) strategy, and licensing. Now, through Unmtchd., she’s on a mission to help the next generation of founders create scalable, sustainable businesses. In this conversation, Oana shares invaluable insights on the future of branding, why IP and ecosystems are the next big business advantage, and the importance of storytelling in building a lasting brand. Whether you’re a corporate exec looking to reinvent yourself or an aspiring entrepreneur, this episode offers powerful lessons on how to stand out, scale, and leave a lasting impact with your brand.Follow Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/Follow the journey: Home - Unmtchd.