Welcome to the Let's Talk Agriculture Podcast Show, where today we explore the deeper purpose of podcasting beyond numbers. Join your host, Sharon Idahosa, as we delve into the debate of whether businesses should prioritize audience metrics or focus on establishing industry authority and shaping conversations. This episode dives into how podcasting can be a powerful tool for building credibility, influence, and long-term business impact in the agriculture industry. Learn why thought leadership is not an overnight success and how consistent, meaningful conversations can position your brand as a go-to expert. Discover practical strategies for leveraging podcasting for thought leadership, from crafting impactful episodes to expanding reach through repurposed content and guest appearances. Shift your focus from immediate metrics to lasting influence and explore how podcasting can become a strategic tool for brand growth and industry positioning.