Hold onto your headphones because, in this heart-to-heart episode, I'm peeling back the curtain on my personal journey and the raw challenges I've faced with my YouTube channel. Join me as I navigate the ever-shifting landscape of YouTube and spill the tea on its profound impact on us content creators. I'm laying it all out, sharing my quest for advice and guidance from the pros, and baring my soul on the importance of re-aligning with the core purpose of my channel. Tune in as I shine a spotlight on YouTube's pivotal role as a lead funnel for my business and the imperative need to breathe new life into my email list. I'll be real with you about the mistakes I've made and drop some truth bombs on bouncing back and regaining focus. Get ready for an authentic, vulnerable journey filled with insights and lessons that'll resonate with every creator hustling in the digital realm. Takeaways YouTube is a dynamic platform with evolving trends and expectations for content creators. It is important to align the purpose of your YouTube channel with your overall business goals. Building a personal brand on YouTube requires a clear niche and consistent content. Reviving and nurturing your email list can be a valuable tool for connecting with your audience. Join our Patreon for just $5! http://patreon.com/womenofvideo  Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Chapters 00:00 Introduction 01:12 Personal Journey and Challenges 03:07 The Changing Landscape of YouTube 07:23 Seeking Advice and Guidance 09:20 Realigning with the Purpose of the Channel 13:02 YouTube as a Lead Funnel for Business 17:55 Reviving the Email List 22:14 Learning from Mistakes and Getting Back on Track 24:19 Conclusion --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message