Get ready to unleash the creator genius within because in this electrifying episode, Desiree Martinez spills the tea on the business of being a creator, serving up wisdom on the critical importance of having a rock-solid structure in place. Brace yourself as she breaks down the essential components every creator business needs: the creative mojo, streamlined operations, savvy money management, and killer sales strategy. But that's not all – Desiree dives into the long game, stressing the significance of planning for longevity in the ever-evolving creator space and dropping golden nuggets on crafting a savvy exit strategy. Get ready to absorb insights that go beyond the basics, as Desiree advises creators to build a brand that stands the test of time, existing beyond the confines of their name. Prepare for a dose of inspiration, strategic know-how, and real talk on making it big in the creator universe!  Takeaways: Being a creator involves more than just the creative work; it requires operations, money management, and sales. Creators should have a team or support system in place to handle the logistics and business aspects of their channel. Money management is crucial for creators, and having an accountant or CPA can help navigate the complexities of taxes and finances. Planning for longevity and having an exit strategy is important for creators to ensure their business can continue beyond their own involvement. Building a brand that can exist beyond the creator's name allows for future growth and opportunities. Join our Patreon for just $5! http://patreon.com/womenofvideo  Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofvideo.com/Spreadshop Follow Desiree at http://t.ly/GbY4  Time Stamps: 00:00 Introduction 03:01 The Business of Being a Creator 05:01 The Four Parts of a Creator Business 10:42 The Importance of Money Management 11:37 The Role of a Salesperson 16:16 Creating Longevity in the Creator Space 18:06 Planning for an Exit Strategy 21:00 Building a Brand Beyond Your Name 23:13 Conclusion --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message