In this episode, Sophia interviews Erica, the founder of Bro-Dough, Canada's first better-for-you edible cookie dough. Erica shares her journey of creating a successful snack brand and building an engaged community of over 300k followers on social media. She discusses her inspiration for starting Bro-Dough, the challenges she faced, and how she leveraged LinkedIn to grow her brand. Listeners will gain insights into entrepreneurship, building an organic following, and the power of passion in business. Tune in to learn how Erica turned her passion for cookie dough into a thriving business.To connect with Erica https://www.instagram.com/eatbrodough/[00:02:45] Starting a business journey. [00:08:41] Bodybuilding and food relationship. [00:13:58] Building a strong brand. [00:17:19] Building a community [00:19:20] Sticking to your first business. [00:23:38] Journaling and personal growth.[00:30:24] Crafting a good LinkedIn post. [00:32:04] Content creation strategies. [00:34:34] Engaging with your audience. [00:40:39] Learning how to fundraise. [00:44:45] Delayed gratification. Hosted on Acast. See acast.com/privacy for more information.