Send us Fan MailWe speak with soil scientist and entrepreneur Palesa Mutaung about building agri-tech that works because it starts with real farms, real buyers and the full agricultural value chain. We trace her journey from geology to hands-on deliveries, then into Bread Africa’s research-driven tools that help farmers make better decisions and stay audit-ready.  In this episode we discuss: • moving from geology into environmental and agricultural soil science • learning the agricultural value chain through aggregation, quality assurance and deliveries • choosing research and development as the core of Bread Africa • building practical tools that reduce back-and-forth in consulting and improve farm record keeping • serving emerging farmers while designing tools that work for any farm size • Percy Price as a free WhatsApp chatbot for market prices and market intelligence • why customer focus beats tech focus when designing agri-tech products • startup realities in South Africa, including bootstrapping and uneven access to grants • using perspective to keep going through pivots and pressure Email Palesa: palesa@breadafrica.co.za Support the showFollow the show on:Twitter: @RootofscipodInstagram: @Rootofscipod YouTube: The Root Of The Science PodcastFacebook: The Root of The Science Podcast LinkedIn: The Root Of The Science PodcastWebsite