In this week’s podcast episode, Terra interviews Lisa Hoffman, copywriter and designer at Paraphrase Communications. Lisa provides insight on why it’s important to have brand positioning before spending money on marketing. They discuss the importance of having a sales page that becomes your number one salesperson. Lisa dishes on what exactly should be on your sales page, both in terms of words and imagery. Want to know if you should have a long sales page or a short sales page? Tune in and find out.www.TerraBohlmann.com/consult