Gone are the days of locking eyes with someone across a bar and asking them on a date - so how can finding love, dating and new relationships survive a pandemic? This week, Kate is joined by Lara Besbrode, who has worked the majority of her career in PR before her U-turn into matchmaking! Lara, going as far as she felt she could in the PR industry, began to feel bored and started craving something new and fulfilling. And when she allowed her mind to wonder as to what she would love to do next, it was in a 3 am menopausal moment when The Matchmaker UK came to fruition. Lara admits to always having an interest in sociology, psychology and a fascination as to why we're attracted to certain people. By adopting these interests, Lara set up The Matchmaker UK by combining her strong communication and relationship skills developed through 30 years in PR. A career shift can be a big challenge at any time but, in February 2020 just as Lara had the idea to set up this new business, she had no idea of the year that lay ahead. The following months saw Lara quickly reshift her whole business online and she soon became well-versed in how to make the best out of virtual and socially-distanced dates. Kate and Lara talk about how popular apps have made dating just as disposable as cheap clothes, as well as new trends to revert back to discovering love in a more invested, well-rounded and deeper manner. If you or someone you know would be interested in connecting with Lara and starting a journey into dating, follow the links below: https://www.thematchmaker.uk/ https://www.instagram.com/thematchmakeruk/ https://www.facebook.com/TheMatchmakerUK Kate Moryoussef is a Wellbeing/EFT coach and mum to four children, who is passionate about helping women rediscover their inner voice, tap into their expansive potential, fulfil their desires and realise themselves outside of the overwhelm, inner pressure and family dynamic. If you’d like to contact Kate either about the podcast or her EFT coaching work, you can follow the links below or use the hashtag #theambitiousmumpodcast to join the conversation. https://www.coachingbykate.me.uk katemoryoussef@gmail.com Twitter: @KateMory Instagram: @coaching_by_kate_ Facebook: Coaching by Kate UK  #theambitiousmumpodcast