Fraudish welcomes guest Kathy Chambers, connected through LinkedIn, to discuss storytelling as a driver of change and effective marketing in cyber and fraud. Kathy shares her path from radio/TV degrees and 10+ years as a TV news producer to University of Florida media director, then pivoting during COVID to ITProTV, where she hosted 250+ audit episodes and later the Certified Ethical Hacker series, falling in love with cybersecurity’s “drama” and later its protective mission. She describes producing a cybersecurity show, quickly booking major industry names, and networking through conferences like Wireless Hacking Fest. They discuss how stories—not statistics—stick in presentations, fraud, and cyber marketing, criticizing generic “AI-powered” messaging and advocating people-centered narratives, even via scenarios when privacy blocks details. Kathy explains building client trust, her focus on helping small-to-medium businesses. Shout out to her podcast Authentically Cyber.Connect with Kathy: https://www.linkedin.com/in/kathychambersmedia/https://kathychambersmedia.com/Authentically Cyber Youtube:https://www.youtube.com/playlist?list=PLyVUHRwg9INfOUJVlYLpm-zzKvtcD9NP7Show times!00:00 Meet Kathy Chambers00:53 Fraudster Dinner Question02:01 From News to Cyber05:32 Hosting Ethical Hacker07:12 Launching Cyber Show09:28 Networking at Conferences11:03 AI Deepfake Fears13:45 Why Audit Matters16:01 Storytelling Beats Stats17:39 Cyber Marketing Stories19:26 Remembering Tom Cronkite20:37 Why Stories Stick21:15 Rebranding a New Business22:30 Pink Collar Crime Series Idea24:08 Making Victims Relatable26:13 Getting Companies to Share30:25 Tractors Not Ferraris32:12 Leaders as the Story35:12 Marketing Cuts Pet Peeve36:32 Ideal Client Avatar39:44 TikTok and LinkedIn Magic40:28 Closing Thanks and Mattering
