Login to make your Collection, Create Playlists and Favourite Songs

Login / Register
Ep. 31 - Building a Fashion Brand as a Mom with Caren Lettiere
Ep. 31 - Building a Fashion Brand as a Mom with Caren Lettiere

Ep. 31 - Building a Fashion Brand as a Mom with Caren Lettiere

01:03:20
Report
Today we have the amazing Caren on the podcast! I loved chatting with her because as a founder myself starting a company, it was so nice to hear from a mom who has DONE it and done it well! Democracy Jeans is one of my favorite brands and I am so thankful that Caren created it. So let me introduce you to this awesome mama. Caren Lettiere is the founder and President of Democracy Clothing, a casual lifestyle brand designed for the modern, multitasking woman who grew up with fashion, but then got busy with life. After graduating from UCLA with a bachelor’s degree in Political Science, Caren embarked on her non-traditional career path into fashion. She began in sales at Rampage Clothing Company, where she co-founded CDC, helping it become a leader in daytime, cocktail, and special occasion dresses. She then transitioned from Dresses into Sportswear, establishing the Trilogy Contemporary Sportswear division for Rampage, and serving as President, with responsibilities over sales and design. In 2002, she joined Kellwood as President of XOXO, to help assimilate this newly acquired brand into the company. Recognized for her ability to understand consumers, analyze sales, and interpret fashion insights, along with her entrepreneurial spirit, Caren was tapped to build the Rewind/Jolt Junior bottoms division and assumed leadership responsibilities over sales and design. After establishing Rewind/Jolt as a junior fashion industry leader, she identified a void in the marketplace for the unmet fashion needs of women like herself. Recognizing Caren’s knowledge and expertise, her friends and peers would ask for style advice and where they could purchase clothes suited for them. She sensed a growing frustration amongst women who couldn't find on trend clothing to fit their ever- changing body shapes. Fueled by the passion to fill this void in the marketplace, along with her deep desire to look current herself in flattering and age-appropriate clothing, she created the Democracy Clothing Brand. Founded as a denim based casual lifestyle collection best known for its "Ab"solution jeans and pants with fit technology, Democracy embraces women of all shapes and sizes, providing them with confidence building, modern clothing that fits both their bodies and their wallets. Today, Caren is leading a dynamic dream team through a period of unprecedented growth. In November 2019, Democracy launched a shop-able e-commerce site DemocracyClothing.com to facilitate an even closer connection to the brand's loyal customers so they can look good and feel good while doing good. Though deeply fulfilled by the brand she's created, Caren's proudest accomplishment is the fulfilling family life that she built along the way with David, her husband of 28 years, and their amazing kids Nicole and Josh. DEMOCRACY DISCOUNT CODE FOR MOMENTUM LISTENERS: MOMENTUM2019 The coupon code for 20% off one order per customer with an expiration date of Jan 31, 2019 Links for this episode: Visit our website MOMentum Market and Sign Up Follow us on Instagram Join our Facebook Community Follow us on Twitter Support MOMentum Market’s iFundWomen Campaign Shop Democracy Jeans Follow Democracy Jeans on Instagram

Ep. 31 - Building a Fashion Brand as a Mom with Caren Lettiere

View more comments
View All Notifications