Ferol is the COO of Written Word Media and runs a variety of brands to help readers find the next book to read. He works to sell advertising to authors, largely independent authors. They do email, social media and primarily support the authors by giving them access to advertising for readers. Allobee has helped support Ferol by helping them with their new program, Reader Reach. Allobee helped with the marketing and setting up of the campaign and getting working out the kinks.Ferol got his start at a non-profit research lab that built medical simulators. There he was introduced to technology he didn’t know existed. He started doing some of his own freelance work and it drove him to get his MBA and he began working with ReverbNation, building software for musicians. He never connected with music but came from a family of readers and always wanted to work with his wife. She was an online marketing consultant at the time. They eventually started working together and built Written Word Media and hired staff.Ferol’s biggest challenge has been balancing family and work, especially when his father was sick. He views challenges as opportunities. The key is self-awareness during trauma and chaos and the daily struggle that comes with that. It’s important to ask for help and support when you need it. Ferol also talks about his favorite quote, favorite read, and how he plans on momentum through the remainder of 2021. https://www.writtenwordmedia.comFerol Vernon holds an MBA from Duke University with a focus on technology and entrepreneurship. Ferol’s focus is building killer technology for readers, authors, and publishers. Ferol spent over 6 years in the music business at ReverbNation helping grow the company from a pre-revenue startup to a 100 person company.