In today’s episode, Brooke speaks with David Bennett, the founder of The Metabolic Body Reset. He has mastered the short form video and has over 200k followers. David has not only grown his following but also a community to teach others how to grow their own short form business.David’s recommendation is telling people what they want. He can give you the science and biology on the topics he teaches about but he knows people want to hear about their problem and how they can solve it on their own. Sometimes 30 seconds of redirection is what people need to hear to help motivate them. His top video that went viral was his first video and it was simply David holding 5 pounds of fat and it was 15-20 seconds long and he posted it under his business name. He had a half a million views when his son pointed out to him that his video had gone viral. He did another video at the beginning of this year for the 3 reasons you can’t lose weight that your doctor isn’t telling you about and it went viral as well. There’s two things, knowledge and consistency that you have to merge to get to where you want to go. To have those, you have to see results. David thought he was going to have to do dancing, lip synching and other things to become popular but he found all he had to be was himself and giving short, little nuggets of information and that is easier than sitting down and writing a 30-40 minute presentation. David took a long form blog post and kept whittling down the original content to make a 1 minute short term video. No matter the field, we all have the content. David started with a chiropractic business and he started moving to an online platform with his metabolic platforms and the success with his short term content has helped him move forward with his business faster without spending money on advertising. It helps him with the know, like and trust by getting in front of people. It has helped move people onto his email list and build his client list. If you have a lead magnet already such as a PDF, open it up and use it for 20 seconds and encourage people to enter their email to grab the free content. It doesn’t have to be complicated. You can be successful without the latest technology. David wishes he would have had the knowledge to use the technology when he got started to help him get ahead of the game with where he is now. When he first started doing live videos, he used to be so concerned when the kids would walk in on the video but people loved those because you are relatable in those moments. You’re getting to know the personality of the person and not just know the person by their profession. The biggest mistake he feels he made was not jumping into social media earlier. He was very hesitant to get on video and he didn’t want to post on all the platforms but realized that’s where all the people are. He tried direct mailings and other traditional forms of advertising but he learned to modify, adapt and overcome by incorporating social media. If you conceive it, then you believe it, and then you become it. David’s favorite quote is, Perfection is never done, done is never perfect. You don’t have to have the best lighting, or the best whatever. You never know what is going to be a success but you have to be consistent and you can be successful. He says stop chasing the algorithm but start talking. David wants his legacy to be helping whomever he can whether it’s metabolic coaching or short form content. Understanding your why in any field is very important and he wants to leave that legacy to his children and other people so they can reach their goals. David recommends when working with content on social media is what he calls the 24 hour rule. There are going to be mean people. He lets those comments sit for 24 hours before he deals with it and most of the time, someone else will take care of that for you. Bio:David is the founder of The Metabolic Body Reset, LLC, the Empowered Living Institute, LLC, and TeachinVideo.com.  David has been working with clients since 2004 to help enable them to take back control of their health and their life.  David has a Law Degree, Chiropractic Degree and is certified in Functional Medicine.David specializes in helping people overcome and reverse Metabolic Syndrome (weight gain, elevated blood pressure, elevated blood sugar & excess body fat), using the same methods and formula that he used to overcome his own weight and health issues and achieve Metabolic Freedom.  David has recently expanded into helping practitioners step out of their comfort zone and get amazing results using short-form videos on social media, without ad spend (teachinvideo.com).  He is a member of the Leadership Council of the Perfect Practice Mentorship and enjoys helping guide & coach mentees on their journey to freedom in their business.  David is inspired by his wife and two children, and in his spare time coaches both his daughter’s softball team and his son’s baseball team. Links:http://empoweredlivinginst.com   metabolicbodyreset.com  teachinvideo.com@metabolic.body.reset @empoweredlivinginst @teachinvideo