In this episode I explore the concept of money denial, particularly through the lens of the pacifist money story type.  I discuss the psychological and neurological aspects of financial avoidance, highlighting how denial serves as a protective mechanism against emotional pain associated with financial decisions.  The conversation delves into the generational patterns of financial responsibility and the impact of parental financial rescuing.  I offer insights on transforming financial denial into empowerment, emphasizing the importance of understanding one's money story type to enhance financial wellbeing and impact. Chapters 00:00 Understanding Money Denial 10:04 The Neuroscience of Financial Avoidance 20:44 Generational Patterns and Financial Responsibility 23:05 Transforming Financial Denial 27:40 Empowering Financial Responsibility Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Sign up to my FREE Newsletter