There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales. In this week's episode: Your social media profile (both on personal accounts and business accounts!) must have a current profile photo. Your profile does not have to include a professional headshot--but it needs to be professional enough. Lead with whatever you're known for and make sure the info. is current. Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants. To identify your target audience, feel free to reach out with a DM on social media or email me at listener@bonnielfrank.com. You must know your Ideal Client Avatar in order to know your target audience. The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content. Poll your audience in a Facebook post or Facebook or Instagram story to find out what they want you to do more or less of online. Ask your audience on a livestream or do a quiz on Instagram stories to find out what your audience wants. Survey your audience via a survey link that you provide them through email. Include YOU in each of your social media posts. You should seem the same on and off of social media, in your photos and in person, etc. People buy from you because OF you. All of my "tools of the trade" (business, podcasting, livestreaming and self care) can be found on my website: https://www.bonnielfrank.com/pages/tools. Mentioned in this episode: Rode microphone Rode pop filter Rode boom arm Rodecaster Pro collagen flaxseed chia seeds This week's challenge: Needing some "next steps" for your business success? Check out the Next Steps mini-course and get the blueprint for exactly what you need for business success! To check out the Next Steps mini-course: http://bit.ly/nextstepsmc Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!  Wanna chat? Grab a free 20-minute Business Breakthrough session here or chat about ways to monetize your podcast here. Be sure to subscribe to the podcast so you won't miss an episode! Are you ready for more business success?  Listen here. If you enjoy this week's podcast episode, I'd love it if you would do a few things: 1. Subscribe to the podcast on Apple Podcasts, Google Podcasts, Stitcher or wherever you listen to podcasts. 2. Rate and review the podcast on Apple Podcasts. 3. Tag me on your Instagram stories! Use #business fabulous and I'll reshare that on ALL THREE of my IG accounts! Tag me here:   @businessfabulouspodcast @bonnie.frank or @thevisibilityexpert. Thank you so much for supporting me! ? I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.