Have you ever thought about whether you're "doing it right" with social medial? Or why is social media SO important for musicians and anyone with a brand, which social media platform is right for you; and how can you optimize your social media and build a following? My guest Gabe Ekemezie and I discuss all of those things and aim to help you tighten up your social media strategy. Gabe is the founder of Unplugged Kingdom LLC, specializing in online business strategy and social media marketing techniques to help brands unlock their highest potential while making a positive impact on the world. Currently, he works at a digital transformation agency, where he empowers companies and brands to optimize their revenue and maximize their exposure in the marketplace.  Instagram/TikTok: @its_gabe3 At the beginning of the episode you will hear a clip from singer-songwriter Elizabeth Wyld. Her new album "Quiet Year" is out now everywhere and this song Hudson is from her debut album. You can follow her on Spotify or on social media @Elizabethwyldmusic