Do you know what people say about you when you aren’t in the room? What people say about you, think of you, and how they perceive you is what your reputation is built upon. And your reputation is your personal brand. Whether you want a personal brand or not, you have one! And if you aren’t actively building your brand, you are missing out on the opportunity to make your reputation work for you. In this episode, we will share why it’s important to build your personal brand and how to get started.   Highlights: [01:16] Why it’s important to build your personal brand [01:50] Your digital presence [05:37] 1 st step to building your brand – audit yourself [08:37] 2 nd step – do an external audit [09:28] 3 rd step – identify patterns   Quotes: “We leave a trail everywhere we go based on how we show up.” – Nikki Barua “If you're not aware of your personal brand and are not actively building it, you're unknowingly creating a major barrier to your success.” – Nikki Barua “We're living in the age of influence where our reputation precedes us.” – Nikki Barua “Look at what your digital and physical footprint and what it says about you.” – Nikki Barua   About Nikki Barua: Nikki Barua is a digital innovator, serial entrepreneur, author & speaker. Website: https://www.nikkibarua.com/ Facebook: https://www.facebook.com/thenikkibarua/ Instagram: https://www.instagram.com/thenikkibarua/ LinkedIn: https://www.linkedin.com/in/thenikkibarua/ Twitter: https://twitter.com/NikkiBarua   About Monica Marquez: Monica Marquez is an ex-Googler, diversity expert and senior corporate leader. Website: https://themonicamarquez.com/ Facebook: https://www.facebook.com/TheMonicaMarquez/ Instagram: https://www.instagram.com/themonicamarquez/ LinkedIn: https://www.linkedin.com/in/themonicamarquez/ Twitter: https://twitter.com/themmarquez