Happy Halloween everyone! We hope you are celebrating this holiday dressed up as your favorite character and spreading the festive spirit. Much like Halloween gives you the opportunity to step into a different character and assume its persona and behavior, you can also do the same in everyday life by assuming the right identity for any situation. In this episode, we discuss the power of identity and how it can be an effective tool to overcome obstacles, achieve your goals, and not let your fears and limiting beliefs get in the way of your success.   Highlights: [01:22] Why assume a different identity [03:59] Monica’s power identity [04:33] Our physical state impacts our mental state [06:26] How to take on a power identity   Quotes: “Assuming an identity isn't about not being yourself, it's about stepping into a character that brings out the best parts of yourself.” – Nikki Barua “Observe how you're showing up in certain situations and whether that identity is disempowering or empowering.” – Nikki Barua About Nikki Barua: Nikki Barua is a digital innovator, serial entrepreneur, author & speaker. Website: https://www.nikkibarua.com/ Facebook: https://www.facebook.com/thenikkibarua/ Instagram: https://www.instagram.com/thenikkibarua/ LinkedIn: https://www.linkedin.com/in/thenikkibarua/ Twitter: https://twitter.com/NikkiBarua   About Monica Marquez: Monica Marquez is an ex-Googler, diversity expert and senior corporate leader. Website: https://themonicamarquez.com/ Facebook: https://www.facebook.com/TheMonicaMarquez/ Instagram: https://www.instagram.com/themonicamarquez/ LinkedIn: https://www.linkedin.com/in/themonicamarquez/ Twitter: https://twitter.com/themmarquez