We’re living in the age of influence where our personal brands precede us. How often do you audit your personal brand to find out what people say about you when you aren’t in the room? What do others perceive of you when they see your digital footprint?  Whether you want a personal brand or not, you have one. In this episode, we will share why it’s important to build your personal brand and the 3 step to building your brand so you don’t miss the opportunity to make your reputation work for you. Highlights: [01:16] Why it’s important to build your personal brand [01:50] Your digital presence [05:37] 1 st step to building your brand – audit yourself [08:37] 2 nd step – do an external audit [09:28] 3 rd step – identify patterns Quotes: “We leave a trail everywhere we go based on how we show up.” – Nikki Barua “If you're not aware of your personal brand and are not actively building it, you're unknowingly creating a major barrier to your success.” – Nikki Barua “We're living in the age of influence where our reputation precedes us.” – Nikki Barua  “Look at what your digital and physical footprint and what it says about you.” – Nikki Barua    About Nikki Barua: Nikki Barua is a digital innovator, serial entrepreneur, author & speaker. Website: https://www.nikkibarua.com/ Facebook: https://www.facebook.com/thenikkibarua/ Instagram: https://www.instagram.com/thenikkibarua/ LinkedIn: https://www.linkedin.com/in/thenikkibarua/ Twitter: https://twitter.com/NikkiBarua   About Monica Marquez: Monica Marquez is a senior corporate leader, ex-Googler, and diversity expert. Website: https://themonicamarquez.com/ Facebook: https://www.facebook.com/TheMonicaMarquez/ Instagram: https://www.instagram.com/themonicamarquez/ LinkedIn: https://www.linkedin.com/in/themonicamarquez/ Twitter: https://twitter.com/themmarquez