Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don’t understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are making a difference through their insight, strategy, diversity and creative thinking.