Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative campaigns bring awareness to female travel planners.