Nancy VanReece, President and CEO of UPSHOT Nashville, and Dajanaé Cole, Director of Corporate Partnerships, talk about the vision behind Nashville's highly anticipated women's professional basketball franchise and why the rise of women's sports represents a significant opportunity for marketers and brands. The new team will announce their name and logo at a special event at 6 pm on September 15, 2026, at the Vanderbilt Memorial Gymnasium.
