Latinos love our fútbol (soccer) and baseball - but how about other sports? Well, they've been doing a great job at attracting new hispanic audiences through different marketing strategies and have seen their bottomlines grow exponentially. With us in this episode is Laura Estefeen, an athlete turned sports marketer specialized in communicating with latinos who will give us some insight into how they've been successful at attracting latino audiences and how and why more brands need to start doing the same right away.